Senior Content Marketing Manager

Senior Content Marketing ManagerJob type: Full Time · Department: Marketing · Work type: On-SiteMumbai, Maharashtra, India Job detailsApplication formSenior Manager Content MarketingLocation: Mumbai, IndiaExperience: 8 to 10 yearsType: Full-timeAbout GreyLabs AIGreyLabs AI builds Voice AI and Analytics products for the BFSI sector. Our customers are banks, NBFCs, insurance companies, and fintechs and we help them transform how they engage customers, manage collections, and derive intelligence from voice interactions.We are a Series A Funded company at the scaling stage, with a strong product, a growing customer base, and the ambition to become the dominant Voice AI platform for BFSI in India. About the RoleGreyLabs AI is looking for a senior, hands-on content owner who can take complete charge of B2B content across the funnel - from sales enablement and campaigns to thought leadership. This is a high-ownership, high-visibility role: you will be the single point of accountability for how GreyLabs AI sounds and shows up everywhere it is read, watched, or pitched, working closely with the Head of Marketing, Sales, and Product.This role suits someone who is equally comfortable writing a punchy WhatsApp sales message, structuring a 40-page whitepaper, and briefing a video editor - and who can independently take a campaign from idea to execution without needing to be told what “good” looks likeWhat You Will OwnB2B Content Strategy: Develop and execute a content aligned with Greylabs AI's go-to-market goals, targeting CXOs and digital transformation leaders within the BFSI sector.1. Sales EnablementSales presentations, pitch decks, and email templatesCase studies and customer success storiesBattlecards (competitive positioning, objection handling)WhatsApp outreach messages, sales email sequences, and follow-up templatesPhysical/printed sales collateral and lettersProduct videos/recordings and demo scripts2. Campaigns & Demand GenerationPromotional emailers and newslettersCo-own end-to-end campaign conceptualization, planning, and execution with the Head of MarketingSocial media content across platforms (organic)3. Video & AudioPodcast content planning and show notesScripting and repurposing long-form video into short bites/clipsBriefing and coordinating with video editors/freelancers4. Events & OfflineEnd-to-end content for event booths, standees, brochures and offline collateralEvent agendas, run-of-show content, and event-led presentationsOn-ground content execution support during events5. Thought LeadershipBlogs across product & industryReports and whitepapers - research-backed, narrative-led6. PR & Corporate NarrativePress releases (launches, funding, partnerships, milestones, partnerships)Company narrative and positioning statements used consistently across press, investors, and the websiteExecutive bylines / op-eds for external publicationsMedia talking points and Q&A prep for spokespeopleAct as the content interface to our PR agency - you own the writing and narrativeMust-haves8+ years of B2B content experience, with a portfolio spanning sales enablement, campaigns, and long-form thought leadershipProven ability to write across formats and tones - from a WhatsApp nudge to decks & reportsExperience working directly with Customer facing & product teams to build enablement material that actually gets usedStrong project management instincts - can run multiple content streams and freelancers without hand-holdingComfortable briefing and directing design/video freelancers, even without being a designer/editor themselvesStrong narrative-writing instincts for PR and corporate storytelling - comfortable drafting press releases and working alongside a PR agencyGood to havePrior experience at a BFSI-focused company, marketing agency, fintech company, is a strong advantageDeep understanding of the BFSI ecosystem, banking operations, insurance products, capital markets, lending, compliance, and digital banking trendsExperience in writing for AI, BFSI, SaaS, or deep-tech B2B domainPrior exposure to event marketing and on-ground content executionBasic familiarity with design tools (Canva/Figma) and video editing tools for quick turnaroundsApply for this positionAutofill from resumeSave time by uploading your resume. (Only PDF or DOCX format supported)Upload fileLoading...