Manager - Performance Marketing

About GoKwikGoKwik is a growth operating system empowering D2C and eCommerce brands across the funnel—from optimizing checkout and reducing RTOs to driving better retention and post-purchase engagement. Today, we serve over 15,000+ merchants, enable $2B+ in GMV annually, and are scaling rapidly across India, the UK, Europe, and the US. With backing from RTP Global, Z47, Peak XV, and Think Investments—and fresh funding of $13M in June 2025 (total funding: $68M)—we are doubling down on product innovation, AI-powered infrastructure, and high-impact growth solutions.Why This Role MattersWe’re investing in a new strategic initiative to accelerate performance-driven growth for emerging and scaling D2C brands. This initiative complements our broader ecosystem by partnering with in-house teams, external agencies, and creative stakeholders—working collaboratively to amplify what already works, and solve for what doesn’t. As Marketing Manager, you’ll lead a team focused on delivering measurable performance outcomes—spanning paid campaigns, funnel optimization, and experimentation. This is both a strategic and execution-focused role, ideal for someone who thrives at the intersection of growth, leadership, and operational excellence.What You’ll OwnLead and mentor a pod of marketers and associates focused on growth marketing for D2C/eCommerce brandsOwn the strategy and execution of paid campaigns, primarily across Meta Ads (Facebook/Instagram), optimizing for CAC, ROAS, CTR, CVRAct as a growth partner for brands—supporting budget planning, funnel diagnostics, creative experimentation, and campaign performanceEnsure seamless collaboration with client teams and agency partners to deliver strong, consistent outcomesBuild scalable playbooks and lead internal upskilling on platform innovations, ad tech updates, and data-driven decision makingWork cross-functionally with internal GoKwik teams—product, analytics, partnerships—to unlock compounding growthWho You Are6–10 years of experience in performance marketing, ideally with a mix of agency and brand-side exposureProven track record of running ROI-positive Meta campaigns, including budget scaling and creative testingDeep understanding of the eCommerce and D2C funnel, especially for SMBs and emerging digital-first brandsExperience in managing and mentoring high-performing teamsStrategic thinker with strong analytical chops—comfortable with metrics, dashboards, and conversion pathsConfident communicator with the ability to collaborate effectively across clients, agencies, and internal teamsWhy GoKwikAt GoKwik, we’re not replacing—we’re enabling. Our goal is to complement existing performance setups and unlock a new layer of growth using proprietary tech, AI, and experimentation. Whether working alongside agencies or in-house teams, we bring operational firepower, data intelligence, and strategic depth to the table.