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Peak XV Partners
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About BlueStone
BlueStone, founded in Bangalore in 2011 by Gaurav Singh Kushwaha, is one of India's largest digital-first fine jewellery brands. The culmination of a rapidly-evolving consumer preference to shop online and the legacy jewellery industry's low digital adoption, the trusted brand is synonymous with modernity and digitisation. BlueStone has revolutionised the jewellery space by creating an endless aisle online with 200+ experiential stores offline, delivering a seamless omnichannel journey for cosmopolitan couples.
Their proprietary tech stack enables consumers to tailor their preferences into their journey from design to delivery, making it possible for BlueStone to be a part of their momentous milestones online, in-store or from the comfort of their homes. The 100% certified jewellery designs come with Lifetime Exchange and Buyback and range across gold, platinum, diamonds and gemstones, ensuring something to suit every mood, moment and budget.
The brand's design and digital vision are backed by funding from institutional stalwarts like Accel Partners, Kalaari Capital, Saama Capital, Hero Enterprises and more. To learn more, visit www.bluestone.com.
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