TEN X YOU

The world’s busy debating whether the magic number is 40 or 70 hours a working week. If it’s a question of productivity, we think they’re missing the point. Because the hour that truly matters isn’t part of your work week at all. It’s the one you grew up waiting for. The happiest, noisiest, most exciting hour of the day. The hour you ran outside, chased a ball, made friends, lost track of time, and found yourself.

That hour was called play. And for millions of us, no one embodied that feeling more than Sachin Tendulkar. He wasn’t just a cricketer. He was our childhood on TV. He was that sound of the colony going quiet when he walked out to bat, and erupting when he found the boundary. He turned play into collective joy, the kind we all grew up craving. It’s that same spirit he’s bringing to TEN x YOU, as Chief Inspiration Officer.

To remind us that play isn’t behind us, it’s still the best part of our day. And to help India go from being a nation that loves sport, to one that truly plays it. Ten x You exists to bring back play. Not as a distraction from work, but as the simplest way to show up better at work, at home, and in life. We make shoes, apparel, and accessories crafted for comfort, made for Indian body-types, and designed for the joy of play.

Not just for athletes chasing podiums, but also for everyday people chasing a little more joy. So yes, we’re on LinkedIn. But truthfully? We’d rather see you spend less time here. (Don’t worry, your boss will thank us when you show up sharper, lighter, and happier after a game.) 40 hours, 70 hours… doesn’t matter. Give yourself that hour back. The best one. We’ll be around the corner to always remind you.