Organic Marketing Specialist

WorkflowOpen menuRequest DemoGet StartedOrganic Marketing SpecialistAbout HaticaHatica is a venture-backed fast growing SaaS startup focused on building an engineering analytics platform to help development teams drive productivity, alignment and well-being. It was founded in 2020 by a strong team from Georgia Tech, IIT, and Uber. We operate as a fully distributed organization of high performance and inclusive teams.Key Responsibilities:Create and execute Whitehat strategies to increase the number of backlinks to increase organic traffic.Promote content produced by the content team to increase traffic and visibility (Organic & Paid).Use advanced Google search techniques and queries to find link opportunities.Use qualitative and quantitative sources of data to develop and execute a conversion rate optimisation strategy.Develop hypotheses and build and execute A/B or multivariate tests according to the optimisation strategy.Support growth in organic site traffic and optimize site conversions by closely working with the content, demand & product marketing team.What We’re Looking For2+ years of organic/ growth marketing experience in the SaaS Industry.Experience in building backlinks and promoting content (Organic + Paid).Experienced and knowledgeable with CRO tools to set up, launch, develop A/B tests (Optimizely, Optimize, VWO, etc).Experience with research tools including HotJar, CrazyEgg, Freshmarketer, or other similar tools.Strong grasp of ROI with an analytical mind to mine data for insights and generate hypotheses for constant and fast iteration testing.Strong analytical and communication skills.BenefitsWork with the best and brightest on a global cutting-edge SaaS productPerformance oriented culture built on fairness and inclusivityCompetitive CompensationFlexible work hoursFully remote team, work from anywhereMonthly work-from-home stipend for your work setup Experience2 - 3 yearsLocationIndiaPreferred LocationsGurugramBangaloreChennaiHyderabadIndiaSkillsMarketingSEODigital Marketing / SocialReady to dive in? Start your free trial todayRequest Demo