Experience 3–6 yrs (3–3 years)
About the role
structured by ORIAbout SolarSquare:At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity.
What you will do
- Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)
- Reviewing end-to-end PPC strategy and execution on Google and Meta
- Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads
- Budget planning and implementation schedules to achieve revenue goals
- Data collection and analysis
What they are looking for
- 3+ years of digital marketing experience preferably in B2C product or financial/investment services industry
- Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations, data-driven insights to optimize results
- Proven digital and performance marketing skills - experience with paid channels such as Google, Facebook, A/B testing, Analytics, Marketing Automation etc.
- Strong verbal and written communication skills
- Entrepreneurial mindset and high ownership with bias towards execution combining planning with action to achieve set goals
- Humble, open to feedback and collaborative
Nice to have
- Google Ads and Facebook certifications are a plus
Digital MarketingPerformance MarketingPPCPaid SearchPaid SocialA/B TestingConversion Rate OptimizationData AnalysisGoogle AdsMeta AdsGoogle AdwordsFacebook Ads ManagerInstagram AdsYouTube Ads
Full posting text
Experience: 2 . 3 years