Experience Senior · 6+ yrs (4–6 years)
About the role
structured by ORIAbout SolarSquare:At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity.
What you will do
- Take responsibility for achieving city-level digital lead generation targets in line with the annual operating plan (AOP).
- Strategize and execute performance marketing campaigns to optimize ROI, reduce CPA, and maximize conversions.
- Oversee and optimize PPC campaigns across platforms including Google (Search, Display, Shopping, YouTube, Performance Max), Meta (Facebook and Instagram), and Programmatic channels (DV360 or other DSPs).
- Implement and troubleshoot Meta Pixel, Conversions API (CAPI), GA4, and GTM for robust tracking infrastructure.
- Manage marketing budgets with precision, ensuring efficient allocation of resources to meet business goals.
What they are looking for
- Highly skilled in leading teams that manage and optimize campaigns across Google Ads, Meta platforms (Facebook and Instagram), and online affiliates.
- 6+ years of experience in performance marketing and digital brand awareness across top tier consumer startups.
- Proficient in scaling B2C marketing initiatives, with a proven track record of achieving results.
- A strategic thinker with strong analytical capabilities and a hands-on approach.
- A natural leader with the ability to build, inspire, and manage high-performing teams.
- Graduation from Tier 1 college.
- At least 4 years of leading high-performing digital marketing teams in the B2C space.
- Deep expertise in digital advertising platforms such as Google Ads, Meta platforms, and affiliates.
- Strong analytical skills to interpret data and translate it into actionable strategies.
- Proven ability to optimize campaigns for ROI and scale lead generation efforts.
- Hands-on experience in: Conversion tracking, pixel setup, and event tracking.
- Hands-on experience in: Managing and optimizing paid campaigns (Google Ads, Facebook, YouTube, etc.).
Performance MarketingLead GenerationDigital Brand AwarenessConversion Rate OptimizationData AnalysisA/B TestingBudget ManagementKeyword ResearchGoogle AdsMetaFacebookInstagramYouTubeDV360GA4GTM
Full posting text
Experience: 4 - 6 years