Digital Client Experience and Platforms Business Analyst – Associate

Job Description Digital Client Experience and Platforms Business Analyst – Associate Wealth Management Platforms Purchase, NY About Morgan Stanley Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm’s employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries. Morgan Stanley is committed to helping its employees build meaningful careers and we strive to be a place for people to learn, achieve and grow. Department Overview In the Wealth Management division, we help people, businesses and institutions build, preserve, and manage wealth so they can pursue their financial goals Wealth Management (WM) Platforms manages industry-leading platforms, across all WM channels and client segments, to provide a unified digital experience, unlock growth, and deliver efficiencies for Advisors, Clients, and Institutions. WM Platforms consists of ten sub-teams including: Field Experience & Platforms, Digital Client Experience & Platforms, Workplace Platforms, Automation & Workflow, Digital Trading & Investing, Generative AI, UX Design & Research, Strategy & Execution, WM Platforms Risk, and the Chief Operating Office. The Digital Client Experience & Platforms team defines and drives the online and mobile experiences for Morgan Stanley clients. In the Business Analyst role, you will inform direction and contribute to the creation and on-going success of the latest digital solutions for our clients. This role will focus specifically on supporting product owners on the Digital Advice & Planning team to help execute against business objectives and deliver on the product roadmap for Morgan Stanley's Digital Client Experience and Platforms organization. In this role, you will have the opportunity to help define and launch engaging consumer-facing experiences and apply your knowledge and subject matter expertise in financial services, wealth management, financial planning, investment advice, and digital experiences/technologies to create and launch innovative digital products and platforms for Morgan Stanley's client channels. What you’ll do in the role: * Support product owners with definition and prioritization of product roadmap, release planning, and development and communication of business requirements * Assist with critical user journeys, use cases, workflows, and business processes that align with the product vision/goals and address critical user and control needs * Analyzing AI use cases to automate internal processes and deliver AI-powered client experiences * Support prioritized product backlog- identify, groom, and validate epics and user stories for agile sprints using Jira/Confluence * Using AI analytics for backlog prioritization/forecasting and automation of tasks * Using generative AI to draft product scope, user stories, define functional behavior, and metrics for AI-driven initiatives * Assist with backlog refinement and sprint planning ceremonies to communicate requirements * Specify acceptance criteria, review testing cases/scenarios and perform and oversee user acceptance testing as needed * Analyze, define, and manage data flows/models and diverse datasets to define requirements and expected behavior for Morgan Stanley's digital planning solutions * Work closely with the technology team to assure effective communication of requirements and rapid delivery of key product releases * Collaborate with key stakeholders from business, technology, UX, risk, cyber & fraud, communications, legal & compliance to elicit requirements * Prepare presentations, user demos, and status updates * Gather, organize, and assimilate internal and external feedback to identify and prioritize product gaps, enhancements, and new features * Collaborate with UI/UX team to develop information/interaction architecture, user flows, wireframes, and visual design c