Executive- Regional Marketing

Location Ahmedabad Function Educational Background Position Executive- Regional Marketing Experience Share Job Key Purpose Of The Role: This role is to support B2B E-Commerce platform, Supply & Rural Business Unit, to achieve its goals at regional level by implementation of marketing plans for new lead generation, subscriber engagement and retention, while establishing a strong brand presence in markets. Key Tasks: 1. Marketing Support for Business Units: Business Unit Support: Provide comprehensive marketing support to both the Rural Supply BU and E-Business BU. GTM Implementation: Implement the Go-To-Market (GTM) strategy and develop regional market development plans for industrial and rural stakeholders, including farmers, partners, buyers, and sellers. Regional Market Growth: Implement the defined marketing strategy to drive market growth at the regional level while ensuring adherence to established processes and reporting requirements for both Rural Supply and E-Business BUs. Sales Enablement: Develop and provide sales tools, pitch decks, brochures, presentations, and other marketing enablement materials. Account-Based Marketing: Support account-based marketing initiatives and key account programs. Cross-Functional Collaboration: Closely coordinate with Sales, Inside Sales, and Customer Success teams to deliver integrated marketing campaigns for both Rural Supply and E-Business BUs. Regional Marketing Support: Enable regional and BU teams with localized marketing strategies, campaigns, and communication materials. Budget Management: Own, manage, and optimize the marketing budget to ensure effective utilization of resources. Process Improvement: Continuously improve marketing processes, frameworks, and playbooks to enhance efficiency and effectiveness. 2. Lead Generation, Lead Qualification & Stakeholder Engagement: Lead Generation: Generate qualified leads, subscribers, and participants for the respective BU marketing and sales funnels. Lead Qualification: Qualify leads based on defined business criteria and ensure effective movement through the marketing and sales funnel. Lead Nurturing: Nurture leads through various online and offline channels, including email sequences, video marketing, newsletters, webinars, field activities, and other engagement initiatives. Stakeholder Engagement: Engage with existing stakeholders across all business units and strengthen ongoing relationships. Platform Onboarding: Support the onboarding of farmers, partners, sellers, buyers, and manufacturers onto the BiofuelCircle platform. Lead Generation Module: Implement and monitor the lead generation module and evaluate its effectiveness in contributing to business growth and revenue generation. 3. Market Development, Branding, Campaigns & Activations: Integrated Marketing Campaigns: Plan and execute integrated marketing campaigns aligned with BU targets and overall business objectives. Campaign Management: Own and manage the campaign calendar covering digital, field, events, community, and partnership activities. Brand Development: Drive regional branding initiatives and ensure consistent brand communication across all marketing touchpoints. On-Ground Activations: Plan and execute field-level activations and market engagement programs to strengthen brand presence and generate business opportunities. Platform Demonstrations: Conduct meetings, presentations, and platform demonstrations for the E-Business BU to educate prospects and support conversion. Case Studies & Testimonials: Develop and utilize case studies, customer testimonials, and value demonstrations to build credibility and move leads further towards conversion for the E-Business BU. Sales & Product Promotions: Execute marketing initiatives, sales promotions, and product promotions to engage and grow the customer base for the Rural Supply BU. Team Capacity Development: Build the marketing and execution capabilities of regional and on-ground teams through training, guidance, and marketing playbooks. 4. Market Intelligence & Analysis: Marketing KPIs: Define BU-level marketing KPIs, objectives, and success metrics aligned with business goals. ROI Tracking: Track and analyze ROI across marketing campaigns, channels, and initiatives. Campaign Optimization: Measure campaign effectiveness and continuously optimize marketing activities based on performance and business outcomes. Customer Insights: Conduct regular customer feedback surveys, customer forums, interviews, and other research activities to gather actionable customer insights. Market Research: Track relevant market trends, customer needs, and competitor activities to identify new opportunities and potential business risks. Market Studies: Initiate and coordinate required market studies to generate insights and derive actionable recommendations for business growth. CRM Management: Maintain accurate CRM records, lead information, campaign data, stakeholder interactions, and activity reports. 5. Sales & Marketing Enablement: Sales Collateral: Develop and maintain pitch decks, brochures, presentations, product literature, case studies, testimonials, and other sales enablement materials. Sales Support: Provide marketing support to Sales, Inside Sales, and Customer Success teams throughout the customer acquisition and conversion journey. Customer Engagement: Develop targeted communication and engagement initiatives to improve customer acquisition, retention, and conversion. Regional Enablement: Provide localized marketing resources and communication material to regional and BU teams based on market requirements. Opportunity: Be part of India's leading digital bioenergy marketplace • Work across both rural and industrial business ecosystems • Gain exposure to biomass supply chains, renewable energy markets, and carbon-linked opportunities • Build expertise in marketing, channel development, and industrial business development • Contribute directly to India's transition towards a circular and green economy. Supervision & Collaboration: Farmer Engagement Team / Sales& Ops • E-Comm Sales Team • Central marketing Write To: work@biofuelcircle.com Apply Now