Assistant Marketing Manager, Financial Services

Assistant Marketing Manager, Financial Services Team Marketing, Communications & Public Policy Location Jakarta, Indonesia Job Type Full-time The role at a glance Skills you need What we offer Life at Grab The role at a glance Get to Know the TeamJoin the Grab Financial Services Marketing team in Indonesia, the team creating growth for Grab's digital financial services ecosystem, including our savings product in partnership with Indonesian digital bank. We sit at the intersection of Indonesia's largest digital financial ecosystems, with direct impact on millions of Grab and OVO users.We operate with a builder's mindset: overseeing the full marketing loop from marketing strategy and planning to daily execution, working hand-in-hand with marketing analytics, and external partners. If you excel in data-heavy where your work translates directly into business outcomes, you will fit right in.Get to Know the RoleReporting to the Head of Marketing, owning end-to-end strategy for a flagship savings product co-developed by Grab and a top Indonesian digital bank.You will build quarterly GTM (Go To Market) plans while also managing live paid media campaigns, tracking daily performance metrics, and coordinating across three organizations. You will be the central marketing connector between Grab and its banking partners, making sure strategy, budget, and execution stay aligned. You will be based onsite in our Jakarta Office.The Critical Tasks You Will PerformPlan and execute paid media campaigns across multiple channels, including in-app placements, digital ads, and out-of-home, to drive user acquisition and product upgrade conversion.Oversee the marketing funnel end-to-end: monitoring visit trends, upgrade rates, and campaign Return on investment, and translating performance data into clear narratives for leadership.Coordinate marketing budgets, comms calendars, and campaign briefs across multiple stakeholders and partner organizations following a formal tri-party partnership structure.Collaborate with the analytics team to define audience segments, request data pulls, and refine targeting strategies for both acquisition and retention campaigns.Drive GTM planning and growth hypotheses aligned with GrabFin's half-yearly OKRs. Read more Skills you need What Essential Skills You Will NeedMinimum Bachelor's degree from any majorAt least 4 years of experience in marketing, in FinTech, digital payments, or consumer apps.Comfortable working with funnel data, audience segmentation, and campaign metrics to guide decisions, not just report them.Hands-on experience managing multi-channel paid media campaigns, including briefing, budget management, and performance optimization.Experience coordinating across multiple team members or partner organizations, with the ability to align plans and guide execution in settings.Experience engaging with AI tools and latest technologies to enhance productivity, improve workflows, and contribute new ideas.Familiarity with CDP-based audience segmentation tools Read more What we offer About Grab and Our WorkplaceGrab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility. Read more Life at Grab Life at GrabWe care about your well-being at Grab, here are some of the global benefits we offer:We have your back with Term Life Insurance and comprehensive Medical Insurance.With GrabFlex, create a benefits package that suits your needs and aspirations.Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leaveWe have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hoursWhat We Stand For At GrabWe are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. Read more What’s it like to work at Grab? Play video Assistant Marketing Manager, Financial Services Apply Now Save Saved Open sharing options Share Meet the Marketing, Communications and Public Policy team We’re the storytellers who take the Grab journey and tell it on a global stage. Whether it’s connecting with media, engaging online influencers, chatting with industry experts or reaching out to the community – our team serves as the voice of Grab. There is never a dull day in the Grab marketing team. We have to be strategic, results-driven, user-first and tactical all at the same time, and that’s why I love it. To succeed in marketing, you really have to understand the user better than they understand themselves and know how to make them react. “ ” Pete NuchanatanonHead of PMM Working in the Marketing Social Media team, you embrace a different type of culture you can’t easily find in other companies. Remarkable team dynamics, self-driven and goal-oriented Grabbers work hand in hand to achieve a common goal. “ ” Mienelyn (Minch) VicentuanManager, Social Care I love driving regional product and growth marketing in the dynamic landscape of B2B SaaS, tech, services, and data solutions. From leading hyper-growth strategies for businesses like Grab For Business and GrabMaps to engagement solutions like GrabGifts Digital Vouchers, and innovative initiatives like GrabDefence that safeguard companies and their users. Every day is a new opportunity to innovate and make a meaningful impact across diverse sectors in Southeast Asia. “ ” Saum NamaziHead of B2B Product & Growth Marketing The Application Process What can you expect when you apply for a role at Grab? Here’s what our hiring process looks like. Step 1: Apply. We have a range of open roles from Marketing to Engineering and everything in between. Find the one that’s best for you and show us why you’re our next teammate. Step 2: Getting to know you. Next, you’ll have a video or phone interview with one of our recruiters to chat about you, the role, and your past work experiences. Step 3: Testing, testing… 123. Some roles might require assessments and/or a technical competency interview. For other roles, there might be an additional interview – speak with your recruiter for application details. Step 4: Is it a culture match? Finally, we’ll find out how we fit together, if your career vision aligns with our mission, how you embody the 4 H's, and your working style and personality. Grab a spot in our talent community Interested in what’s next at Grab? Join our talent community to get early access to opportunities and updates on our teams, work, and culture. Join now