Marketing Lead – IT Solutions

Marketing Lead – IT Solutions (Remote – California)

Full-Time, Part-Time, or Contract | Competitive Compensation + Performance Incentives

About GigaKOM

For more than 15 years, GigaKOM has delivered enterprise-level IT solutions to California K–12 school districts, higher education institutions, state and local agencies, and commercial organizations. Through strong partnerships with leading manufacturers and distributors, we provide secure, scalable, and cost-effective technology solutions.

As GigaKOM continues to expand its market presence and enter new verticals, we are seeking a Marketing Lead to drive brand growth, demand generation, and partner engagement across California and beyond.

This role is ideal for a strategic and hands-on marketing professional who thrives in a fast-paced, growth-oriented environment and is passionate about building impactful marketing programs within the technology sector.

Location

Remote – California

This is a fully remote position supporting marketing initiatives across California and national/international campaigns.

Position Overview

The Marketing Lead is responsible for developing and executing GigaKOM’s overall marketing strategy, driving brand awareness, lead generation, partner marketing, and digital engagement.

This is a high-impact, cross-functional leadership role that works closely with Sales, Leadership, and Technology Partners to position GigaKOM in the market, generate pipeline, and support revenue growth.

The ideal candidate combines strategic marketing vision with hands-on execution, with experience in B2B technology marketing, campaign management, and partner collaboration.

What You’ll Do

Marketing Strategy & Leadership

Develop and execute a comprehensive marketing strategy aligned with company growth goals

Define brand positioning, messaging, and go-to-market initiatives

Identify new marketing channels, campaigns, and growth opportunities

Establish KPIs and measure marketing performance and ROI

Demand Generation & Campaign Management

Design and execute multi-channel campaigns to generate qualified leads

Manage email marketing, digital campaigns, and content distribution

Build and optimize marketing funnels aligned with sales objectives

Track, analyze, and report on campaign performance and conversion metrics

Partner & Vendor Marketing

Collaborate with technology partners (Cisco, HPE Aruba, cybersecurity vendors, etc.) on joint campaigns

Develop and manage co-marketing initiatives and MDF-driven programs

Build long-term partner marketing relationships and campaigns

Align messaging and campaigns with vendor programs and incentives

Digital Marketing & Content Development

Manage and grow social media presence across platforms

Oversee website updates, SEO optimization, and content strategy

Create and manage content including blogs, newsletters, case studies, and campaigns

Develop marketing assets such as presentations, graphics, and videos

Events & Field Marketing

Plan and execute webinars, virtual events, and in-person engagements

Coordinate participation in trade shows, conferences, and partner events

Develop promotional event strategies and manage execution

Support sales-driven events and on-demand campaigns

Sales Alignment & Lead Management

Work closely with the sales team to align marketing efforts with revenue goals

Support lead qualification, nurturing, and follow-up processes

Track and report on lead generation and pipeline contribution

Enable sales with marketing materials and campaign insights

Team Collaboration & Execution

Lead cross-functional collaboration with internal teams and external partners

Manage multiple campaigns and priorities in a fast-paced environment

Drive execution while maintaining strategic oversight

Facilitate meetings with stakeholders, vendors, and partners

Qualifications

Required

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)

5+ years of experience in B2B marketing, preferably in technology or IT services

Strong experience with digital marketing, campaign management, and lead generation

Proficiency with marketing tools (e.g., Mailchimp, CRM systems, marketing automation platforms)

Experience managing social media and digital content strategies

Strong written and verbal communication skills

Ability to work independently in a remote environment

Preferred

Experience working with technology vendors and partner marketing programs

Familiarity with SLED (K–12, higher education, government) markets

Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.) and content creation tools

Knowledge of SEO, HTML, and website management

Experience supporting sales teams in a B2B environment

Core Competencies

Strategic marketing planning and execution

Demand generation and pipeline development

Partner and vendor marketing collaboration

Digital marketing and content strategy

Campaign analytics and performance optimization

Event planning and field marketing

Cross-functional leadership and communication

Creativity and brand development

Time management in a fast-paced environment

Compensation & Structure

Competitive compensation based on experience

Flexible engagement options:

Full-time

Part-time

Contract

Performance-based incentives tied to campaign success and lead generation

Fully remote work environment

Opportunity for growth into senior leadership roles

Why Join GigaKOM?

Established presence in California’s public sector and enterprise markets

Strong partnerships with leading technology manufacturers and vendors

Opportunity to build and lead marketing strategy from the ground up

Direct impact on company growth and brand expansion

Collaborative, fast-paced, and entrepreneurial environment

Flexible structure with long-term career growth opportunities

Originally posted on Himalayas