Models Marketing Manager - J.P. Morgan Asset Management

Lead the model portfolio marketing strategy, content and launches to help advisors deliver better client outcomes.

Build the marketing engine behind a fast-growing solutions business at J.P. Morgan Asset Management and shape how advisers discover, evaluate, and adopt model portfolios, translating investment insights into clear, compelling narratives that drive engagement and measurable growth. You’ll work at the intersection of product, investment, sales, and digital to bring campaigns to life in the moments that matter.

As a Senior Models Marketing Manager in J.P. Morgan Asset Management, you will lead end-to-end marketing for our model portfolio offering, from positioning and messaging to go-to-market planning and advisor-facing content. You will develop integrated campaigns that help advisers understand what the models are, how they are used in practice, and why they fit specific client objectives. You will partner closely with distribution marketing strategy and the investment and product teams to translate portfolio construction, process, and updates into marketing that is accurate, differentiated, and easy to act on.

You will track results, iterate quickly, and continually raise the bar for how we show up across advisor platforms and channels.

Job responsibilities

Own US models marketing strategy and annual plan to drive awareness, consideration, and adoption

Define positioning and messaging for flagship lineups and key use cases

Lead go-to-market for launches, enhancements, and major portfolio updates, in close partnership with distribution marketing strategy, product, investment, legal, and sales

Translate investment process, portfolio construction, and rebalancing into clear advisor narratives and tools

Produce core content (playbooks, one-pagers, pitch materials, FAQs) that improves advisor usability

Optimize digital journeys across web, email, and platforms through testing and iteration

Enable sales with toolkits, training, field feedback loops, and implementation guidance

Build education, thought leadership, and practitioner content using firmwide resources and centers of excellence

Track competitive landscape and advisor needs to sharpen differentiation and remove adoption friction

Report performance with robust measurement, dashboards, and data discipline; share insights and actions with stakeholders

Present at QBRs and participate in weekly sales meetings to align priorities and accelerate execution

Required qualifications, capabilities, and skills

8+ years of experience in asset management, wealth, product, or solutions marketing

Demonstrate success marketing multi-asset solutions or model portfolios to financial advisers and intermediaries

Translate complex investment topics into clear, compliant, advisor- and client-friendly messaging

Lead integrated go-to-market execution with distribution marketing strategy and cross functional stakeholders across product, investment, sales, digital, legal, and risk partners

Create content that supports an advisor’s day-to-day workflow, including practical implementation tools

Apply data and analytics to manage campaigns, measure funnel performance, and optimize outcomes

Communicate with executive presence through strong writing, editing, and narrative development

Manage multiple priorities with disciplined program management, stakeholder alignment, and attention to detail

Uphold high standards for accuracy, process rigor, and collaboration in a regulated environment

Preferred qualifications, capabilities, and skills

Bring experience with advisor platforms and model distribution ecosystems

Show a track record of launching new investment solutions or scaling an established lineup through campaigns and enablement

Use competitive positioning tools, including message testing and differentiation frameworks

Apply working knowledge of portfolio construction, risk profiles, and rebalancing practices for model portfolios

Partner effectively with sales leadership and field teams to drive measurable adoption

Improve digital journeys (site content, email programs, lead nurturing) through testing and analytics

Manage agencies and vendors across creative, content, and research workstreams