About the role
structured by ORIAbout TartanHQTartanHQ is an AI-first enterprise-tech company backed by 500 Global, Info Edge Ventures, and AngelList. We've raised ~$8.5M and are rapidly scaling toward profitability.
What you will do
- Own product positioning, value propositions, and competitive differentiation
- Assist with GTM strategy for new features and products, and plan and execute product launches
- Build pitch decks, one-pagers, battlecards, and objection-handling guides for sales enablement
- Conduct customer interviews, win/loss analysis, and track competitor positioning and pricing
- Own core product narratives across website, blogs, case studies, and campaigns
Full posting text
About TartanHQTartanHQ is an AI-first enterprise-tech company backed by 500 Global, Info Edge Ventures, and AngelList. We've raised ~$8.5M and are rapidly scaling toward profitability. Our platform powers operations for India's leading financial institutions including HDFC Bank, Bajaj Allianz, Care Health, Yes Bank, and 50+ enterprises.We provide three core products: HyperVerify (80+ verification APIs), HyperSync (unified APIs for HRMS/ERP/CRM), and HyperApps (AI agents for insurance, banking, and compliance automation).About the RoleWe’re looking for a Product Marketing Manager to own how Tartan’s products are positioned, launched, and adopted in the market.This is a highly cross-functional role working with Product, Sales, Marketing, and Leadership to turn product capabilities into clear customer value.You’ll be responsible for shaping messaging, enabling go-to-market, and ensuring our products win in competitive enterprise deals.Key ResponsibilitiesProduct Positioning & MessagingOwn product positioning, value propositions, and competitive differentiationDevelop clear messaging frameworks for each product line (HyperVerify, HyperSync, etc.)Translate technical features into business outcomesGo-To-Market & LaunchesAssist with GTM strategy for new features and productsPlan and execute product launches (internal + external)Create launch kits, sales playbooks, and enablement materialSales EnablementBuild pitch decks, one-pagers, battlecards, and objection-handling guidesPartner with sales to improve win rates and deal velocityBuild customized narrativesMarket & Customer IntelligenceConduct customer interviews and win/loss analysis and work together with the CSMs to ensure product-to-buyer-to-comms translationTrack competitor positioning and pricingIdentify emerging market opportunities & create strategic narrative around itContent & Thought LeadershipOwn core product narratives across website, blogs, case studies, and campaignsSupport ABM and demand-gen programs with strong messagingDrive industry-specific use cases and vertical storytellingAdoption & Lifecycle MarketingPartner with CS and Product to drive onboarding and feature adoptionBuild lifecycle campaigns for activation, expansion, and retentionImprove time-to-value for customers