About the role
structured by ORIMarketing Associate, Marketing Solutions, VN Team Marketing, Communications & Public Policy Location HCMC, Vietnam Job Type Full-time The role at a glance Get to Know the RoleYou will plan and deploy brand partnership projects with a primary focus on F&B categories across OneGrab and GrabFood, owning the full…
What you will do
- You will design brand partnership proposals and commercial packages for F&B brand partners across OneGrab and GrabFood, translating partner objectives into clear collaboration frameworks.
- You will pitch and negotiate with brand partners and agencies to secure buy-in for co-marketing collaborations.
- You will plan and deploy campaigns end-to-end — briefing creative and media teams, coordinating with Commercial and Ads, and ensuring on-time, in-full delivery.
- You will track campaign performance and produce evaluation reports with clear insights and recommendations for future collaborations.
- You will support the planning and execution of partner events such as Insight Ignite and workshops, helping attract and recruit new brand partners for GrabAds/Marketing Solutions.
What they are looking for
- You should have +1.5 years of experience in brand partnerships, integrated marketing, or account/campaign management, ideally with F&B or FMCG brand exposure.
- You will have strong proposal crafting and package design skills, able to translate partner needs into structured frameworks and compelling selling story
- You will have solid project management skills to deploy multi-stakeholder campaigns on time and in full.
- You will have a data-driven mindset, able to analyze campaign performance and extract actionable insights.
- You will have good knowledge of the media, digital, and e-commerce landscape in Vietnam.
- You have experience engaging with AI tools and emerging technologies to enhance productivity, improve workflows, and contribute new ideas.
- You will have excellent written and verbal communication skills in English and Vietnamese.
Nice to have
- Experience organizing or supporting partner-facing events (workshops, summits, activations).
- Prior exposure to F&B category marketing or quick-commerce partnerships.
Benefits
- Term Life Insurance and comprehensive Medical Insurance
- GrabFlex benefits package
- Parental and Birthday leave
- Love-all-Serve-all (LASA) volunteering leave
- Confidential Grabber Assistance Programme
Full posting text
Marketing Associate, Marketing Solutions, VN Team Marketing, Communications & Public Policy Location HCMC, Vietnam Job Type Full-time The role at a glance Get to Know the RoleYou will plan and deploy brand partnership projects with a primary focus on F&B categories across OneGrab and GrabFood, owning the full lifecycle from proposal and package design through pitching, deployment, and campaign evaluation.
Alongside this, you will help run partner events & workshops that build Grab Marketing Solutions' credential in the industry and recruit new brand partners. You will report to the Marketing Head, working closely with Commercial, Ads, and Creative teams, as well as external brand and agency partners. This role is based onsite in the Ho Chi Minh office, with growth paths toward broader category ownership and partnership strategy roles within Marketing Solutions.The Critical Tasks You Will PerformYou will design brand partnership proposals and commercial packages for F&B brand partners across OneGrab and GrabFood, translating partner objectives into clear collaboration frameworks.You will pitch and negotiate with brand partners and agencies to secure buy-in for co-marketing collaborations.You will plan and deploy campaigns end-to-end — briefing creative and media teams, coordinating with Commercial and Ads, and ensuring on-time, in-full delivery.You will track campaign performance and produce evaluation reports with clear insights and recommendations for future collaborations.You will support the planning and execution of partner events such as Insight Ignite and workshops, helping attract and recruit new brand partners for GrabAds/Marketing Solutions.You will use AI tools to speed up proposal drafting, data synthesis, and campaign reporting.
Read more Skills you need What Essential Skills You Will NeedYou should have +1.5 years of experience in brand partnerships, integrated marketing, or account/campaign management, ideally with F&B or FMCG brand exposure.You will have strong proposal crafting and package design skills, able to translate partner needs into structured frameworks and compelling selling storyYou will have solid project management skills to deploy multi-stakeholder campaigns on time and in full.You will have a data-driven mindset, able to analyze campaign performance and extract actionable insights.You will have good knowledge of the media, digital, and e-commerce landscape in Vietnam.You have experience engaging with AI tools and emerging technologies to enhance productivity, improve workflows, and contribute new ideas.You will have excellent written and verbal communication skills in English and Vietnamese.Good to HaveExperience organizing or supporting partner-facing events (workshops, summits, activations).
Prior exposure to F&B category marketing or quick-commerce partnerships. Read more What we offer About Grab and Our WorkplaceGrab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Read more Life at Grab Life at GrabWe care about your well-being at Grab, here are some of the global benefits we offer:We have your back with Term Life Insurance and comprehensive Medical Insurance.With GrabFlex, create a benefits package that suits your needs and aspirations.Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leaveWe have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hoursWhat We Stand For at GrabWe are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best.
As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. Read more What’s it like to work at Grab? Play video View our location You’ll find transportation, food delivery, financial services and much more cooking up in our Vietnam offices.
Take a tour and find a role you love within our dynamic team. [Click to enlarge image] [Click to enlarge image] [Click to enlarge image] [Click to enlarge image] [Click to enlarge image] Meet the Marketing, Communications and Public Policy team We’re the storytellers who take the Grab journey and tell it on a global stage. Whether it’s connecting with media, engaging online influencers, chatting with industry experts or reaching out to the community – our team serves as the voice of Grab.
There is never a dull day in the Grab marketing team. We have to be strategic, results-driven, user-first and tactical all at the same time, and that’s why I love it. To succeed in marketing, you really have to understand the user better than they understand themselves and know how to make them react. “ ” Working in the Marketing Social Media team, you embrace a different type of culture you can’t easily find in other companies.
Remarkable team dynamics, self-driven and goal-oriented Grabbers work hand in hand to achieve a common goal. “ ” I love driving regional product and growth marketing in the dynamic landscape of B2B SaaS, tech, services, and data solutions. From leading hyper-growth strategies for businesses like Grab For Business and GrabMaps to engagement solutions like GrabGifts Digital Vouchers, and innovative initiatives like GrabDefence that safeguard companies and their users.
Every day is a new opportunity to innovate and make a meaningful impact across diverse sectors in Southeast Asia. “ ” The Application Process What can you expect when you apply for a role at Grab? Here’s what our hiring process looks like. Step 1: Apply. We have a range of open roles from Marketing to Engineering and everything in between. Find the one that’s best for you and show us why you’re our next teammate.
Step 2: Getting to know you. Next, you’ll have a video or phone interview with one of our recruiters to chat about you, the role, and your past work experiences. Step 3: Testing, testing… 123. Some roles might require assessments and/or a technical competency interview. For other roles, there might be an additional interview – speak with your recruiter for application details. Step 4: Is it a culture match?
Finally, we’ll find out how we fit together, if your career vision aligns with our mission, how you embody the 4 H's, and your working style and personality.