About the role
structured by ORIExperience: 5-10 years of experience. Job_Description":" Overview We are looking for an experienced and result-driven Senior Digital Marketing Specialist with 5+ of hands-on experience in digital marketing.
What you will do
- Develop and execute digital marketing strategies aligned with business objectives.
- Develop and implement on-page and off-page SEO strategies.
- Plan, execute, monitor, and optimize Google Ads and other paid campaigns.
- Develop and execute social media strategies and campaigns.
- Plan and execute email marketing and lead-nurturing campaigns.
What they are looking for
- Professionals with 5+ years of relevant Digital Marketing experience
- Strong hands-on knowledge of SEO, SEM/PPC, Social Media, Email, Content Marketing, and Analytics
- Experience developing and executing end-to-end digital marketing strategies
- Strong analytical, creative, and data-driven mindset
- Ability to independently manage campaigns, projects, budgets, and client accounts
- Ability to manage multiple priorities and meet deadlines
- Willingness to learn and work with new technologies and marketing platforms
- Excellent written and spoken English communication skills
Nice to have
- Experience in B2B SaaS, IT services, or international markets preferred
Full posting text
Experience: 5-10 years of experience.
Job_Description":" Overview
We are looking for an experienced and result-driven Senior Digital Marketing Specialist with 5+ of hands-on experience in digital marketing. The ideal candidate should have strong expertise in SEO, SEM/PPC, Social Media Marketing, Email Marketing, Content Marketing, and Digital Analytics .
The candidate should have a strong analytical and creative mindset, excellent communication skills, and the ability to independently manage digital marketing campaigns, projects, and client accounts.
Experience in B2B, SaaS, IT services, or international markets will be an added advantage.
Who Are We Looking For
Professionals with 5+ years of relevant Digital Marketing experience
Strong hands-on knowledge of SEO, SEM/PPC, Social Media, Email, Content Marketing, and Analytics
Experience developing and executing end-to-end digital marketing strategies
Strong analytical, creative, and data-driven mindset
Ability to independently manage campaigns, projects, budgets, and client accounts
Ability to manage multiple priorities and meet deadlines
Willingness to learn and work with new technologies and marketing platforms
Experience in B2B SaaS, IT services, or international markets preferred
Excellent written and spoken English communication skills
Requirements
Key Responsibilities
- Digital Marketing Strategy
Develop and execute digital marketing strategies aligned with business objectives.
Plan and manage monthly, quarterly, and annual campaigns.
Conduct competitor, market, and audience research.
Identify new marketing channels, trends, and growth opportunities.
Take ownership of digital marketing performance and measurable business results.
- SEO
Develop and implement on-page and off-page SEO strategies.
Conduct keyword research, competitor analysis, and website SEO audits.
Optimize website content, meta titles, descriptions, headings, internal links, and site structure.
Improve organic rankings, traffic, leads, and conversions.
Manage backlink and link-building strategies.
Monitor keyword rankings, organic traffic, backlinks, and SEO KPIs.
Stay updated with Google algorithm updates and SEO best practices.
- PPC / SEM / Paid Advertising
Plan, execute, monitor, and optimize Google Ads and other paid campaigns .
Manage keywords, ad copies, audiences, bidding strategies, budgets, and campaign structures.
Monitor CPC, CTR, CPL, conversion rate, ROI, and ROAS .
Conduct A/B testing for ads, landing pages, and campaign strategies.
Optimize campaigns for better lead quality, conversions, and cost efficiency.
Identify new paid marketing opportunities.
- Social Media Marketing
Develop and execute social media strategies and campaigns.
Manage content calendars and social media activities.
Create engaging content for relevant platforms.
Monitor reach, engagement, traffic, leads, and conversions.
Analyze performance and recommend improvements.
Stay updated with social media trends and algorithms.
- Email Marketing
Plan and execute email marketing and lead-nurturing campaigns.
Create engaging email content, subject lines, CTAs, and campaign flows.
Manage audience segmentation and email lists.
Develop campaigns for lead generation, nurturing, engagement, and retention.
Track open rates, CTR, conversions, and campaign performance.
Conduct A/B testing and maintain email marketing best practices.
- Content Marketing
Develop original content for websites, blogs, social media, emails, landing pages, and other channels.
Create SEO-friendly content supporting organic growth and lead generation.
Develop content strategies based on business goals and target audiences.
Coordinate with design, development, and other teams for marketing assets.
Ensure content is accurate, engaging, relevant, and brand-aligned.
Use AI-based tools effectively for content research, ideation, and productivity.
- Analytics Reporting
Track and analyze digital marketing performance using analytics and reporting tools.
Prepare monthly and quarterly performance reports.
Analyze traffic, organic growth, leads, conversions, campaign performance, and acquisition metrics.
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Key skills: digital marketing, algorithms, competitor analysis, digital analytics, bidding, blogs, ai, advertising, analytics, b2b, backlinks, conversion rate, cpc, campaign, ad copies, content marketing, audits, communication skills, content research.
Role: Software Development - Other
Industry Type: IT Services & Consulting
Department: Engineering - Software & QA
Employment Type: Full Time, Permanent
Role Category: Software Development
Education: UG: Any Graduate
Education: PG: Any Postgraduate
Stipend: Unpaid
Duration: No fixed duration
Start date: Starts in 1-3 months