CBS-BMC-Brand and Marketing-Thought Leadership Research and Insights Analyst-Sr Associate

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

The position is for a team within EY Global Delivery Services (GDS). The candidate will support global social media and marketing teams by delivering research and insights across social media and influencer programs. The role focuses on analyzing campaign performance, deriving actionable insights, and optimizing strategies to enhance engagement, ROI, and brand impact. The candidate will work closely with cross-functional teams, stakeholders, and global counterparts to ensure data-led decision making and continuous performance improvement.

Your key responsibilities

Connect with internal stakeholders to understand business requirements and define measurement frameworks and KPIs

Monitor, analyze, and report on social media and influencer campaign performance across platforms

Convert complex datasets into actionable insights, recommendations, and executive-ready reports (PowerPoint storytelling)

Track and evaluate performance metrics such as engagement, reach, conversions, and ROI

Develop data-driven optimization strategies to improve campaign effectiveness and audience targeting

Build dashboards and performance reports using social media analytics tools

Conduct social listening and competitive benchmarking to identify trends and opportunities.

Provide insights and recommendations to stakeholders and cross-functional teams based on performance data

Ensure accuracy, consistency, and quality in reporting and analytics deliverables

Collaborate with marketing, content, and influencer teams to align performance insights with business goals

Skills and attributes for success

Strong analytical mindset with ability to interpret data and derive insights

Experience in marketing measurement, analytics, and reporting

Ability to synthesize large datasets into clear, concise narratives and presentations

Understanding of social media metrics, KPIs, and benchmarking frameworks

Knowledge of digital marketing and performance tracking tools

Attention to detail and high degree of accuracy in data analysis

Strong stakeholder management and communication skills

Ability to work in agile environments and manage multiple priorities

To qualify for the role, you must have

Experience in data analytics, social media measurement, or digital marketing performance

Proven ability to analyze campaign performance and recommend optimization strategies

Hands-on experience with analytics dashboards and reporting tools

Strong collaboration skills across global and cross-functional teams

Ideally, you’ll also have

Experience in B2B marketing analytics or professional services environment

Exposure to influencer performance measurement and attribution models

Knowledge of advanced analytics techniques, A/B testing, and campaign optimization

Experience working in matrixed global organizations

Technologies and Tools

Social media analytics and listening tools (Sprinklr, Brandwatch, Hootsuite, etc.)

Platform analytics: LinkedIn Insights, Facebook Insights, Twitter/X Analytics, etc

MS Office — Excel (advanced), PowerPoint (storytelling), Word

Dashboarding and reporting tools for performance tracking

What we look for

Strong passion for data-driven marketing and analytics

Ability to think critically and provide actionable recommendations

Experience working in fast-paced, global, and cross-cultural environments

Proven ability to manage multiple stakeholders and projects simultaneously

Focus on continuous improvement, innovation, and measurable impact

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines.

In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.

Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.

Transformative leadership: We’ll give you the insights, coaching, and confidence to be the leader the world needs.

Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.