Senior Data Analyst - CRM

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, Epsilon Auto and the Publicis Commerce Exchange.

Overview

The Senior Data Analyst is responsible for turning CRM and marketing data into clear, defensible business decisions.

This role executes analysis with precision while identifying what is working, what is not, and where programs should adjust. This role sits at the center of delivery; ensuring data is accurate, analysis is sound, and outputs are ready to inform decisions.

You will support one of our client’s CRM programs across aftersales and retail touchpoints, working across data, analytics, and account teams to ensure programs are measurable, accurate, and improving over time. This is a high-accountability execution role. You are expected to deliver accurate analysis, surface key insights, and ensure outputs are ready to inform decisions.

Responsibilities

Core Responsibilities

Performance Measurement and Impact Validation: Ensure programs are measured correctly and results are credible

Analyze CRM performance across channels (direct mail, email, digital)

Apply structured measurement approaches (test vs control, pre/post, matched comparisons where applicable)

Identify drivers of performance; audience, offer, timing, channel

Translate findings into clear “what to do next” implications

Analysis Execution: Own the data and logic behind every output

Write and own SQL queries to extract, join, and validate data across sources

Execute recurring and ad hoc analyses for CRM programs (aftersales and retail support)

Ensure all outputs are accurate, complete, and aligned to business logic

Reproduce results consistently; no one-off logic that cannot be traced

Insight Generation: Go beyond dashboards; explain what matters

Build and maintain reporting outputs (Tableau, Excel, etc.), while highlighting key drivers, anomalies, and performance shifts

Provide clear summaries of “what happened” and “why it matters”

Data Ownership and Quality: Numbers are trusted because you validate them

Own QA/QC across datasets, queries, and final outputs

Validate campaign counts, audience definitions, and performance metrics

Identify and escalate data inconsistencies early

Ensure alignment between analytics outputs and campaign execution

Execution Support Across Teams: Operate within the system, not in isolation

Partner with campaign, account, and data teams to support program execution

Understand how data flows through systems and where issues can occur

Support data pulls, audience validation, and post-campaign analysis

Structured Problem Solving: Turn ambiguity into clear analysis quickly

Break down ambiguous requests into clear analytical steps

Investigate discrepancies and performance issues with a methodical approach

Prioritize practical answers over perfect ones when timelines require it

Communication and Deliverables: Make analysis usable

Contribute to decks, summaries, and readouts with clear, concise language

Present findings internally; support client-facing materials as needed

Focus on clarity and accuracy; avoid overcomplicating the message

Qualifications

Working Style and Characteristics

Owns the numbers end-to-end

Doesn’t pass along outputs without validating them. If something looks off, they stop and investigate

Balances speed with accuracy

Moves quickly, but not at the expense of correctness. Knows when something is “good enough” versus when it needs deeper validation

Comfortable working through ambiguity

Can take an unclear question and structure it into a defined analysis without needing step-by-step direction

Finds the signal, not just the data

Doesn’t stop at reporting. Identifies what actually changed and why it matters

Communicates simply and directly

Explains results in plain language. Avoids overcomplicating or hiding behind technical detail

Stays close to execution

Understands how campaigns are actually deployed and checks that analytics reflects reality

Flags issues early

Raises risks, inconsistencies, or gaps before they become problems in client settings

Required Qualifications

2–4 years in marketing analytics, CRM analytics, or related field

Strong SQL skills; able to independently extract, join, and validate data

Experience analyzing campaign performance across channels

Proven ability to translate data into business insights

Experience working with large datasets and complex data structures

Strong QA mindset; detail-oriented without losing speed

Clear communication skills; able to simplify complex findings

Preferred Qualifications

Experience in automotive, CRM, or lifecycle marketing

Exposure to test/control design and incrementality measurement

Experience with Databricks, Python, or R for deeper analysis

Familiarity with Tableau or similar visualization tools (used for communication, not just reporting)

What Success Looks Like

Your Insights can lead to changes in targeting, spend, or program structure

Numbers are trusted; minimal rework or revalidation needed

Analysis is timely and moves decisions forward

Stakeholders rely on you to explain “why” not just “what happened”

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

You must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full-time basis.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $73,150.00 - USD $96,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/24/2026.

Employment type: Full-time

Industries: Advertising Services