About the role
from listingJOB TITLE: Senior Data Analyst, CRM
DEPARTMENT: Data Science & Customer Insights
LOCATION: 100- Store Support Center Atlanta, GA
FLSA STATUS: Exempt
FTE STATUS: Full-Time
Purpose
This position is responsible for analyzing and reporting on customer behavior and the results of strategic marketing efforts. This position plays a key role in defining the direction of the Customer Insights research/analysis and strategic marketing.
Minimum Eligibility Requirements
Bachelor's degree in data science, marketing, business, or a related quantitative field.
3-5 years of experience in marketing or customer analytics or a related field, or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company
Demonstrated expertise in SQL
Proficiency with at least 1 statistical analysis language (e.g., R, Python), and data visualization software (e.g., Power BI, Tableau)
Experience with AI-assisted analysis tools (e.g., Claude, Codex) to accelerate data exploration, modeling, and reporting
Excellent communication skills: able to convey complex data insights to non-technical stakeholders
Expertise in A/B testing methodology & design
Familiarity with CRM software (e.g., Salesforce) and automation tools (e.g., CDPs) is a plus
Understanding of lifecycle marketing channels & tactics (e.g., acquisition, retention/churn, lifetime value optimization, personalization)
Must be highly analytical and able to provide a data-driven rationale for new projects
Demonstrated ability to work independently as well as cross functionally with a team to execute tasks, drive projects, and achieve desired results
Must be organized, detail-oriented, and possess strong problem-solving and critical thinking ability
Experience in the retail or home improvement industry preferred
Ability to manage multiple concurrent projects and work in a fast-paced environment
Essential Job Functions
Develop and execute A/B testing strategies to optimize customers’ shopping journeys and drive incremental revenue for the business
Segment the customer base and support targeted marketing strategies based on behavioral, preferential, and demographic data. Tailor segmentation analysis to support marketing team’s personalization and performance goals
Design & create visually compelling reports and dashboards to communicate data insights effectively to stakeholders
Define, track, and report on key performance metrics to measure the effectiveness of marketing initiatives, providing regular reports and clear, actionable recommendations to the marketing team
Support development of customer-level predictive models that drive meaningful business outcomes
Support develop forecasting models to predict marketing outcomes and assist in long-term planning & budgeting
Conduct self-directed exploratory analysis of customer & marketing data to identify trends, opportunities, and areas for improvement
Cross-functional collaboration with the Marketing, Pro, Ecommerce, Operations, Merchandising, and IT teams to align marketing strategies with business objectives
Drive improvement & enhancement of existing customer analytics, with a focus on empirical and incremental results
Be compliant with all appropriate Privacy Preferences and Security protocols.
Working Conditions (travel & environment)
Travel may be required including air and car travel
The noise level in the work environment is typically quiet to moderate.
Physical/Sensory Requirements
Sedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.
Note: Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.
Signature
I have read and understand the above job description. By signing below, I certify that I meet the minimum requirements and that I am able to perform the essential functions of the job with or without a reasonable accommodation.
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Benefits & Rewards
Bonus opportunities & career advancement opportunities at every level
Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
Work-life Balance, Including
Paid vacation and sick time for eligible associates
Paid holidays plus a personal holiday
Paid Volunteer Time Off that starts on Day 1
Equal Employment Opportunity
Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.
This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.
#Corporate
Employment type: Full-time
Industries: Retail