About the role
from listingAbout The Company
Launch Potato is a leading discovery and conversion company dedicated to delivering high-value customer acquisition at scale. Through its diverse portfolio of brands, including FinanceBuzz, All About Cookies, and OnlyInYourState, Launch Potato reaches tens of millions of people every month. The company's core mission is to create predictable, high-quality customer engagement by seamlessly connecting discovery, intent, and performance across various consumer categories such as finance, travel, and entertainment.
Operating as a profitable and bootstrapped organization, Launch Potato is headquartered in South Florida and maintains a remote-first team spanning 18 countries. The company's culture emphasizes ownership, impact-driven work, and continuous growth, fostering an environment where employees are empowered to turn change into opportunity and make a tangible difference in the business landscape.
About The Role
Launch Potato is seeking a highly skilled Lead Business Intelligence (BI) Developer to own and enhance the reporting infrastructure that supports decision-making across its Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role is pivotal in transforming raw data into actionable insights, enabling the business teams to make informed decisions and optimize performance.
The ideal candidate will be deeply embedded within the business from day one, collaborating closely with Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses, and challenge assumptions with data-driven insights. This position is not solely about building dashboards but about ensuring that the analytics work is understood, utilized, and leads to tangible business outcomes.
The Lead BI Developer will play a strategic role in standardizing reporting processes, developing trusted data sources, and becoming a proactive analytical partner who helps the organization anticipate future opportunities and challenges.
Qualifications
Minimum of 7 years of experience in business intelligence or analytics, with direct exposure to performance or affiliate marketing.
Expertise in SQL and proficiency in handling unstructured, complex data sets.
Strong reporting ownership skills, with a proven ability to standardize and drive adoption of data tools and dashboards.
Advanced experience in LookML development or equivalent in Power BI or Tableau, capable of architecting complex models with awareness of downstream impacts.
Exceptional data literacy and ability to extract insights from raw data without relying on clean models.
Deep understanding of performance marketing metrics, campaign optimization, and revenue drivers.
Strong business acumen and curiosity to understand how various verticals generate revenue and influence key performance levers.
Excellent communication skills, with the ability to translate technical findings into actionable business insights.
Proactive ownership mindset, with a track record of identifying problems early and driving solutions forward.
Demonstrated ability to collaborate effectively with cross-functional teams and build trust through genuine engagement.
Desire for continuous growth and development as an analytical partner within the organization.
Responsibilities
Own and maintain the reporting infrastructure that supports decision-making across multiple verticals, ensuring accuracy, consistency, and usability.
Partner closely with business teams such as Yield, Paid Media, and Account Management to uncover trends, conduct retrospective analyses, and challenge existing assumptions.
Audit current reporting tools and dashboards, identifying redundancies and discrepancies, and develop a roadmap for standardization and improvement.
Design and develop complex models using LookML or equivalent tools, understanding downstream impacts to ensure data integrity and usability.
Bridge the gap between raw data and business context, clearly articulating how key metrics influence revenue and performance.
Implement data governance practices to develop trusted data sources that improve the efficiency of data consumption.
Provide education and best practices to enhance data literacy across teams, enabling confident self-service analytics.
Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance to inform strategic decisions.
Establish strong working relationships with cross-functional teams, becoming a trusted analytical partner who recommends actions based on data insights.
Continuously seek opportunities to improve reporting processes, automation, and data quality to support scalable growth.
Benefits
Competitive base salary ranging from $120,000 to $150,000 per year, paid semi-monthly.
Profit-sharing bonus structure aligned with company performance.
Comprehensive benefits package including health, dental, and vision insurance.
Opportunities for professional growth and development within a fast-paced, impact-driven environment.
Flexible remote work arrangements supporting work-life balance.
Inclusive and diverse company culture committed to equity and opportunity for all employees.
Equal Opportunity
Launch Potato is an Equal Employment Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or any other legally protected characteristics. Our commitment is to foster a workplace where everyone can thrive and contribute to our collective success.
Seniority level: Associate
Employment type: Full-time
Industries: Technology, Information and Internet