Category Manager - F&V (Quick Commerce)

Category Manager - F&V (Quick Commerce) Bangalore QCOM | Full-time 4-6 Years About the roleWe are looking for a Category Manager – Fruits & Vegetables (Quick Commerce) to own the end-to-end performance of the F&V category for our quick commerce business.This role requires a strong operator-builder mindset. You will act as the Business Owner for F&V, responsible for assortment, sourcing, pricing, availability, wastage control, vendor management, promotions, and overall P&L performance. You will work closely with sourcing, supply chain, dark store operations, merchandising, tech, and marketing teams to build a high-performing, scalable F&V business delivering freshness, availability, and customer trust. What you will be doingCategory Ownership & GrowthOwn the complete P&L for the Fruits & Vegetables category in Quick CommerceDefine and execute category growth strategy across fresh produceBuild category plans to drive revenue, margins, and repeat customer behaviorDrive category expansion based on customer demand, local preferences, and seasonality Assortment & MerchandisingBuild and optimize assortment across fruits, vegetables, herbs, and staplesEnsure hyperlocal assortment relevance based on city/store clustersContinuously improve SKU productivity and category mixDrive merchandising and visibility across app/storefront to maximize conversion Sourcing & Vendor ManagementIdentify, onboard, and manage farmers, aggregators, mandis, and supply partnersNegotiate commercials, procurement models, and service-level agreementsBuild strong supplier relationships to improve cost, quality, and reliabilityDevelop alternate sourcing models for supply continuity Pricing & MonetizationOwn pricing strategy balancing competitiveness, customer value, and marginManage dynamic pricing based on mandi trends, seasonality, and demandDrive promotions, bundles, and campaign planningIdentify additional monetization opportunities through supplier-funded programs Inventory, Availability & Waste ManagementEnsure high fill rates and best-in-class on-shelf availability across dark storesWork closely with planning and operations to optimize inventory turnsMinimize wastage, shrinkage, and dead stock through better forecasting and replenishmentImprove freshness metrics and reduce stock-outs Operations & Quick Commerce ExcellencePartner with dark store and supply teams to ensure seamless daily executionBuild SOPs for receiving, grading, storage, and handling of fresh produceImprove operational efficiency across procurement-to-customer deliverySupport new city/store launches and scale-up readiness Data & Performance TrackingTrack key KPIs: revenue, margin, fill rate, stock-outs, inventory turns, wastage %, freshness score, and vendor performanceUse data to identify growth opportunities and corrective actionsBuild repeatable category playbooks for scale What we would like to see in you4–8 years of experience in Category Management / Buying / Sourcing within Fruits & Vegetables / Fresh / Grocery / Quick CommerceStrong understanding of fresh supply chains, mandi dynamics, and perishables managementExperience in end-to-end category ownership including P&LStrong vendor management and negotiation experienceDeep understanding of forecasting, inventory planning, and wastage controlAnalytical mindset with strong operational rigorComfortable working in a fast-paced, high-growth environmentPrior experience in Blinkit, Zepto, Instamart, BigBasket, or similar is a strong plus