About the role
structured by ORISummary We are seeking a Director of Sales, Retail Channel to lead this expansion. This is a high-impact, high-visibility role that will define how Daily Harvest shows up in Natural, Grocery, and Mass retail.
What you will do
- Own and execute the retail channel strategy for Daily Harvest's frozen portfolio across Natural, Grocery, Mass and Club channels, as well as building the 12-36 month GTM plan to succeed and scale across each
- Develop annual and long-range business plans including distribution targets, velocity goals, trade spend strategy and promotional calendars.
- Serve as the senior relationship owner for key retail accounts and broker and distributor partners.
- Build, hire, and lead a high-performing retail sales team
- Collaborate with Marketing, Supply Chain, and Finance on shopper programs, forecasting, and profitability analysis.
What they are looking for
- 8+ years of progressive CPG sales experience, with a significant portion in frozen food.
- Demonstrated success leading retail channel strategy across Natural, Grocery, and/or Mass channels.
- Proven track record of building distribution, driving velocity, and managing trade spend profitably.
- Experience managing and developing sales teams and broker networks.
- Deep knowledge of frozen category dynamics, shopper behavior, and retailer priorities.
- Strong analytical skills; fluency with syndicated data tools (SPINS, Nielsen, Circana).
- Excellent communication and presentation skills; comfortable presenting to C-suite and retail buyers alike.
Benefits
- Medical, dental, vision coverage
- Disability insurance
- Health savings account and flexible spending accounts
- Tuition reimbursement
- 401k match of 100% on up to 5% of eligible pay
Full posting text
Summary
We are seeking a Director of Sales, Retail Channel to lead this expansion. This is a high-impact, high-visibility role that will define how Daily Harvest shows up in Natural, Grocery, and Mass retail. You will own retail channel sales and profitability, build and lead a small sales team, and partner cross-functionally with Marketing, Supply Chain, and Finance to bring our retail vision to life.
Responsibilities
Channel Strategy & Growth
Own and execute the retail channel strategy for Daily Harvest's frozen portfolio across Natural (Whole Foods, Sprouts) and independent, Grocery (Kroger, Albertsons, Safeway), Mass (Walmart, Target) and Club channels, as well as building the 12-36 month GTM plan to succeed and scale across each
Develop annual and long-range business plans including distribution targets, velocity goals, trade spend strategy and promotional calendars.
Identify and prioritize new account opportunities, white space, and category expansion plays.
Partner with the CCO and executive team to align retail strategy with overall brand and commercial objectives.
Account Management & Execution
Serve as the senior relationship owner for key retail accounts and broker and distributor partners.
Lead joint business planning (JBP) processes with top accounts to drive mutual growth.
Negotiate shelf placement, promotional programs, and trade terms to maximize ROI.
Manage broker networks, ensuring alignment on priorities, scorecards, and in-store execution.
Team Leadership
Build, hire, and lead a high-performing retail sales team
Set clear goals, develop talent, and foster a culture of accountability and results.
Act as player-coach: roll up your sleeves on accounts while developing team members' capabilities.
Cross-Functional Partnership
Collaborate with Marketing to develop retailer-specific shopper marketing programs and innovation sell-in materials.
Partner with Supply Chain on demand forecasting, inventory planning, and in-stock performance.
Work closely with Finance on trade spend management, deduction resolution, and profitability analysis.
Insights & Performance Management
Translate syndicated data (SPINS, Nielsen, Circana) and POS insights into actionable strategies.
Build and maintain retail KPI dashboards; report monthly to the leadership team.
Stay ahead of frozen category trends, competitive activity, and emerging channel dynamics.
Requirements
8+ years of progressive CPG sales experience, with a significant portion in frozen food.
Demonstrated success leading retail channel strategy across Natural, Grocery, and/or Mass channels.
Proven track record of building distribution, driving velocity, and managing trade spend profitably.
Experience managing and developing sales teams and broker networks.
Deep knowledge of frozen category dynamics, shopper behavior, and retailer priorities.
Strong analytical skills; fluency with syndicated data tools (SPINS, Nielsen, Circana).
Excellent communication and presentation skills; comfortable presenting to C-suite and retail buyers alike.
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S.
The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail.
In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
The salary range for this full-time position is $170,000 - $220,000, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment.
In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.