Lead Product Marketing Manager

Lead Product Marketing Manager Team Marketing, Communications & Public Policy Location Petaling Jaya, Malaysia Job Type Full-time The role at a glance Get to Know the TeamThe Regional Product Marketing team is the central hub of user insights and marketing orchestration for all of Grab's products in every vertical Mobility, Food, Groceries, E-commerce, Loyalty, Financial Services, and enterprise solutions across all Grab markets and businesses.We help products scale with unique Consumer Value Propositions (CVPs), impactful messaging, and habit formation programs that grow adoption and stickiness among consumers, merchants, drivers, and enterprise clients. We work hand-in-hand with regional product and country teams, turning data driven insights into compounding, predictable revenue streams.Get to Know the RoleIn 2026, Grab's Product Marketing team is shifting from traditional marketing to unified product led growth, optimizing for consumer delight, lifetime value (LTV), and revenue outcomes. In this role you will help deliver that shift on the ground applying modern product marketing techniques such as AI-assisted research, predictive personas, and multi-user CVPs to build and take products to market.You will translate product and technical improvements into compelling commercial narratives, and bring ground truth insights from consumers,drivers, and clients into future product design. You will report into a Product Marketing leader and partner closely with Product, Commercial, Marketing, and Country Operations.This will be a fully on-site role at our Malaysia's Petaling Jaya officeThe Critical Tasks You Will PerformContribute to LTV growth by driving product adoption and the habit formation of LTV growing behaviors, and by tracking each product's financial proxies.Support product led growth workstreams that unite Product, Commercial, Marketing, and Operations, helping foster daily and weekly user habits and network effects that compound usage, frequency, retention, and revenue.Apply next gen discovery techniques including the shift from traditional SEO to Generative Engine Optimization (GEO) by structuring product documentation and narratives to be cited and summarized by AI search agents such as ChatGPT, Perplexity, and Gemini.Use AI-assisted insights predictive analytics and synthetic personas alongside traditional research to make full use of Grab's online and offline data advantage.Work in an async first way across regions and countries, producing clear, unambiguous execution playbooks that reduce coordination friction for collaborators and stakeholders.Adopt AI tooling in day to day execution to handle routine work, while building your own depth in high level strategy, user empathy, and cross-cultural nuance.Build strong cross-functional relationships and influence peers across Product, Commercial, and Marketing to align on a shared go-to-market vision. Read more Skills you need What Essential Skills You Will Need8+ years of experience across product marketing, product management, or strategy consulting within large, fast-paced consumer tech, app, or SaaS companies.A track record of contributing to user growth, engagement, and retention, ideally across more than one market.Comfort working with data and AI-assisted workflows, and curiosity to master modern product-led growth techniques from creator ecosystems and viral loops to AI-driven acquisition and retention.Strong cross-functional collaboration skills, with the ability to influence peers and align independent Product, Commercial, and Marketing partners around a shared vision.Clear commercial storytelling able to turn technical or product improvements into compelling narratives for internal and external audiences.Good to HaveHands on experience with GEO, predictive personas, or synthetic research methods.Exposure to multi-country or regional go to market across Southeast Asia.Experience marketing across multiple user types (consumers, merchants, drivers, or enterprise clients). Read more What we offer About Grab and Our WorkplaceGrab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility. Read more Life at Grab Life at GrabWe care about your well-being at Grab, here are some of the global benefits we offer:We have your back with Term Life Insurance and comprehensive Medical Insurance.With GrabFlex, create a benefits package that suits your needs and aspirations.Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leaveWe have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hoursWhat We Stand For At GrabWe are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. Read more What’s it like to work at Grab? Play video View our location For over a decade, Grab has seamlessly connected Malaysian people to a range of services—food, groceries, rides, and more. Take a tour and get to know this one-stop destination for making life more convenient for the local community. [Click to enlarge image] [Click to enlarge image] [Click to enlarge image] [Click to enlarge image] [Click to enlarge image] Meet the Marketing, Communications and Public Policy team We’re the storytellers who take the Grab journey and tell it on a global stage. Whether it’s connecting with media, engaging online influencers, chatting with industry experts or reaching out to the community – our team serves as the voice of Grab. There is never a dull day in the Grab marketing team. We have to be strategic, results-driven, user-first and tactical all at the same time, and that’s why I love it. To succeed in marketing, you really have to understand the user better than they understand themselves and know how to make them react. “ ” Working in the Marketing Social Media team, you embrace a different type of culture you can’t easily find in other companies. Remarkable team dynamics, self-driven and goal-oriented Grabbers work hand in hand to achieve a common goal. “ ” I love driving regional product and growth marketing in the dynamic landscape of B2B SaaS, tech, services, and data solutions. From leading hyper-growth strategies for businesses like Grab For Business and GrabMaps to engagement solutions like GrabGifts Digital Vouchers, and innovative initiatives like GrabDefence that safeguard companies and their users. Every day is a new opportunity to innovate and make a meaningful impact across diverse sectors in Southeast Asia. “ ” The Application Process What can you expect when you apply for a role at Grab? Here’s what our hiring process looks like. Step 1: Apply. We have a range of open roles from Marketing to Engineering and everything in between. Find the one that’s best for you and show us why you’re our next teammate. Step 2: Getting to know you. Next, you’ll have a video or phone interview with one of our recruiters to chat about you, the role, and your past work experiences. Step 3: Testing, testing… 123. Some roles might require assessments and/or a technical competency interview. For other roles, there might be an additional interview – speak with your recruiter for application details. Step 4: Is it a culture match? Finally, we’ll find out how we fit together, if your career vision aligns with our mission, how you embody the 4 H's, and your working style and personality.